Haunted Streetwear was my first assignment upon entering the New Media Program. The objective was to create a comprehensive brand guideline for an original brand concept. Drawing inspiration from Japanese streetwear brands that captivated my interest, Haunted Streetwear was conceived. Its distinctive logo incorporates kanji characters symbolizing 'haunt' or 'curse,' complemented by branding elements inspired by Halloween, a timely thematic choice coinciding with the assignment deadline. This project not only allowed me to delve deeply into my creativity but also served as a testament to my passion for design and reafirming my choosen academic path.
